I created content and helped define a brand voice for Blühen Botanicals, a hemp company that opened in Knoxville in 2019. Being a new company, an initial goal was to generate as much awareness and organic exposure on social channels as we continued to grow.

I worked with the community and teamed up with other small businesses to promote the products and in-store experience. We hosted workshops, educational classes, intimate concerts, and other events to involve our community and help support local businesses.