CONCEPT56

 Served as the marketing and communications director for Concept56, a pop-up agency in Nashville, TN sponsored by Jägermeister. Our team of 5 was responsible for building an agency from the ground up that served to catch the attention of the city of Nashville and shed light on the creative community. We were tasked to plan and execute a series of 6 curated events that did not conform to traditional concepts and were intentionally designed to be immersive and to encourge people to look at things from a different perspective,

I handled all social media, direct marketing campaigns and promotion leading up to “Retrograde”, the final event that took place on October 8th, 2016 that attracted over 1,500 guests and left a lasting impact on the city.

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