ANALYTICS & DATA-DRIVEN INSIGHTS
I am a results-driven marketer with a deep expertise in leveraging analytics and data-driven insights to inform strategic decisions and drive business growth. My experience includes developing advanced reporting frameworks, analyzing campaign performance, and translating complex data into actionable strategies. I excel at identifying trends, optimizing marketing initiatives, and uncovering opportunities to enhance ROI. By combining a keen analytical mindset with a focus on measurable outcomes, I deliver insights that empower teams, refine strategies, and achieve scalable success.
Proficient in a range of analytics and data-driven tools, including Google Analytics, Tableau, Semrush, and HubSpot, to extract insights and inform strategic decisions. Certified in Google Analytics, Google Ads, and HubSpot Inbound Marketing, demonstrating expertise in leveraging data to optimize marketing performance and drive measurable results.
CRM & MARKETING AUTOMATION
HubSpot
Semrush
Marketo
Mailchimp
Integrate
SOCIAL MEDIA MANAGEMENT
Sprout Social
Brandwatch
Hootsuite
DIGITAL ADVERTISING & CAMPAIGN MANAGEMENT
Google Ads
Meta Business Manager
Semrush
Ahrefs
Google Tag Manager
Google Analytics
Adobe Analytics
Google Search Console
Optimizely
Tableau
Power BI
Looker Studio
Microsoft Excel
HubSpot SEO Certification
HubSpot Inbound Marketing Certification Course
Google Ads Certification
Google Analytics Individual Qualification
Semrush Academy's SEO Fundamentals Certification
Meta Certified Digital Marketing Associate
SAMPLE DATA SLIDES SHOWCASE
These visual samples showcase my ability to distill complex data into clear, actionable insights through simplified visuals and strategic storytelling. By transforming raw, often overwhelming datasets into easy-to-understand charts, infographics, and summaries, I empower decision-making and drive measurable outcomes. The data presented has been modified for privacy but demonstrates my approach to creating meaningful narratives from numbers, highlighting trends, identifying opportunities, and simplifying complexity for diverse audiences.
