EVENTS + ACTIVATIONS
With extensive experience in event planning and activation, I specialize in creating engaging and memorable experiences that elevate brand presence. From strategic tradeshow management to coordinating large-scale events, I excel at every stage of the process, including logistics, vendor relations, and on-site execution. My expertise includes designing interactive booth experiences, managing event marketing campaigns, and ensuring seamless operations that drive meaningful connections with attendees. By combining creativity with data-driven insights, I deliver events that align with business objectives, enhance customer engagement, and leave a lasting impression.
CONCEPT56
As the Marketing and Communications Director for Concept56, a temporary creative agency in Nashville, I crafted a comprehensive six-month marketing strategy to successfully organize, promote, and execute six curated events in partnership with Jägermeister.
Our six-month journey was captured in a documentary, offering a behind-the-scenes look at the dedication and strategic planning that went into creating such a unique and impactful experience for the Nashville community.
C56 EVENT CONTENT & LIVE EXPERIENCES
Showcasing curated content and photography from the six events, highlighting strategic planning, creative execution, and memorable live moments.
BLÜHEN BOTANICALS
Southern Hemp Expo
Designed, sourced, set up, and managed a brand activation for Blühen Botanicals as the presenting sponsor at the Southern Hemp Expo in Nashville, TN.
Live Concert Series
Video from a live music event series featuring Adeem the Artist, which I played a key role in leading and executing. Hosted and sponsored by Blühen Botanicals, this series was designed to celebrate local talent and foster community engagement in support of the arts.
BLÜHEN EVENT CONTENT & LIVE EXPERIENCES
Showcasing additional content from my tenure with Blühen Botanicals, emphasizing some of the innovative execution and unforgettable live experiences
TRADE SHOWS
Extensive trade show experience across Luminex, Diasorin, and Genea, including planning, collateral design, logistics coordination, event promotion, and managing lead generation. Successfully executed strategies to enhance booth engagement, foster connections, and evaluate post-show performance to optimize ROI and inform future event planning.
