CONTENT MARKETING
With over a decade of experience, I specialize in developing cohesive content strategies that align with business goals, engage target audiences, and enhance brand visibility. My approach combines creativity, data-driven insights, and a deep understanding of customer behavior to deliver impactful marketing solutions.
My content marketing expertise spans diverse industries and formats, from copywriting and storytelling to content planning and SEO optimization. Whether it's blog posts, infographics, webinars, email campaigns, or multimedia assets, I take pride in delivering high-quality content that informs, inspires, and converts.
My expertise extends to user-generated content, influencer marketing campaigns, and creating tailored content that resonates with target audiences. By leveraging data-driven insights, I develop narratives that connect with customers, foster brand loyalty, and deliver measurable results.
DIGITAL & PRINT BRANDED CONTENT
Showcasing innovative digital and print creative projects I spearheaded or collaboratively led across different industries and brands, driving cohesive brand narratives and impactful engagement across platforms.
PRESS RELEASES
PITCH DECKS + ADDITIONAL MATERIALS
SOCIAL MEDIA ACCOUNTS: CONTENT CREATION & MANAGEMENT
A showcase of social media accounts I developed and managed, featuring strategic content creation, audience engagement, and media campaigns designed to elevate brand identity and drive measurable results.
JÄGERMEISTER
WARNER THEATRE
CONCEPT56
NYCB THEATRE AT WESTBURY
ROAMING MAN WHISKEY
BLÜHEN BOTANICALS
THE FILLMORE SILVER SPRING
CRAFTING STRATEGIC INFLUENCE FOR BRAND VISIBILITY
ROAMING MAN INFLUENCER STRATEGY
As Corporate Communications Manager at Sugarlands Distilling Company, I spearheaded a comprehensive influencer strategy for Roaming Man, an award-winning Tennessee straight rye whiskey. By blending content strategy with the power of influencer partnerships, I significantly elevated brand awareness and established a compelling and consistent brand voice.
This targeted approach drove high-impact outcomes, including high-profile media features, engaging podcast episodes, insightful critic reviews, and dynamic blog collaborations. By forging key partnerships with top-tier influencers, I amplified Roaming Man's reach through strategic giveaways and immersive media visits to the Gatlinburg distillery, fostering authentic connections with new and loyal audiences alike.
CONCEPT56 LOCAL INFLUENCER PROGRAM
As Marketing & Communications Director at Concept56, I designed and implemented a robust influencer strategy to amplify our event series and enhance brand awareness. This multi-faceted approach included identifying and partnering with local and regional influencers whose values aligned with our brand, curating personalized campaigns to promote event engagement, and leveraging their networks to reach a broader audience.
By fostering authentic relationships and creating shareable, engaging content, this strategy not only elevated our visibility within the community but also became a cornerstone of our broader marketing efforts, driving meaningful connections and strengthening our brand presence.
