PUBLIC RELATIONS
I have been responsible for developing and coordinating comprehensive public relations plans for clients and brands ranging from start-ups and non-profits to globally recognized companies.
Through effective communications strategies and tactics, my clients have seen measurable growth and have been featured by top media outlets and publications across the country.
As the corporate communications manager at Sugarlands Distilling Company, I designed and implemented a successful influencer strategy for Roaming Man, an award-winning Tennessee straight rye whiskey produced by Sugarlands. The strategy exponentially increased awareness and helped to define and establish a brand voice.
In addition to increasing exposure, it also garnered high-profile media features, podcast episodes, critic reviews, blog posts, key partnerships with top influencers, giveaway opportunities and media visits to the Gatlinburg distillery.
TOP EARNED MEDIA FEATURES
GARDEN & GUN FEATURE
MEDIUM ARTICLE INCLUSION
ROAMING MAN PODCAST EPISODE
PR NEWSWIRE RELEASE
FORBES MENTION
YAHOO FINANCE PRESS RELEASE
TENNESSEAN STORY
ADWEEK ARTICLE
ROBB REPORT WRITE-UP
ELITE DAILY INCLUSION
FOOD & BEVERAGE TOP STORY
BENEATH THE CHAR PODCAST EPISODE
LOCAL NEWS STORIES
NON-PROFIT WORK
SUGARLANDS DISTILLING CO. MOONSHARE PROGRAM
MoonShare is the give-back program of Sugarlands Distilling Co. that helps nonprofit organizations positively influence their communities through grants, fundraisers and donations. Since 2014, Sugarlands donated over $850,000 to nonprofits across the country.
I managed the MoonShare program and served as liaison and facilitator between selected organizations and Sugarlands Distilling Co.
