BRAND STRATEGY & MANAGEMENT
I’ve successfully led initiatives that redefine brand identities and elevate their market presence. My expertise spans rebranding campaigns, consumer insights, competitive analysis, and strategic storytelling. I’ve managed end-to-end projects, including a full corporate rebrand for Luminex and Aisle Ahead, which included a new website launch and refined messaging, and developed cohesive branding materials for organizations like Sugarlands Distilling Company and Blühen Botanicals.
By aligning business objectives with audience needs, I’ve consistently delivered results that enhance brand recognition, strengthen customer relationships, and drive measurable growth.
BLÜHEN BOTANICALS
Collaborated closely with the design team to develop and align branding materials, ensuring consistency and effectiveness. Crafted and refined compelling copy for all sales and marketing materials, contributing to cohesive creative assets that enhanced brand messaging and engagement.
SUGARLANDS DISTILLING COMPANY BRANDING PROJECTS
Developed and executed branding projects for Sugarlands Distilling Company, focusing on enhancing brand identity, storytelling, and audience engagement through creative and strategic initiatives.
CONCEPT56 BRANDING EFFORTS
Led branding efforts for Concept56, crafting a cohesive brand identity and messaging strategy to elevate market presence and drive audience connection through innovative and targeted campaigns.
