MARKETING CAMPAIGNS

I am a results-driven marketer with over 11 years of experience building and executing data-driven campaigns. From demand-generation initiatives, go-to-market strategies, product launches, and rebranding efforts, I specialize in creating scalable marketing campaigns that drive business growth and elevate brand visibility.

My work includes crafting nurturing programs, leveraging advanced personalization and segmentation, optimizing organic and paid media, aligning messaging frameworks, and creating high-performing collateral. These efforts have consistently driven engagement, strengthened customer relationships, and contributed to business growth. My approach is rooted in thoughtful planning, collaboration, and an unwavering focus on creating value for both customers and stakeholders.

FEATURED CAMPAIGNS

CONCEPT56 EVENT: RETROGRADE

As the Marketing and Communications Director for Concept56, a temporary creative agency in Nashville, I developed and executed a six-month marketing strategy to plan, promote, and deliver six curated events in collaboration with Jägermeister.

Our final showcase, Retrograde, required a highly strategic and innovative approach to capture the scale and vision of this closing event. The campaign was meticulously structured into three distinct phases: Look, Shift, and See, each aligning with the event's concept and mission to engage and inspire our audience.

Through extensive planning, unique creative direction, and a targeted outreach strategy, Retrograde became the culmination of our efforts, leaving a lasting impression and solidifying the success of the entire event series.

RETROGRADE CAMPAIGN OVERVIEW

C56 DOCUMENTARY

Our six-month journey was captured in a documentary, offering a behind-the-scenes look at the dedication and strategic planning that went into creating such a unique and impactful experience for the Nashville community.

ROAMING MAN WHISKEY PRODUCT LAUNCH

For Sugarlands Distilling Company, I developed and executed a comprehensive digital and traditional marketing strategy to launch two new editions of the award-winning Roaming Man Whiskey.

This highly anticipated campaign leveraged targeted email marketing, social media promotions, influencer partnerships, and strategic PR outreach to build excitement and drive demand.

Results: Both editions sold out in less than one hour, highlighting the effectiveness of the campaign in generating immediate sales and fostering brand loyalty among whiskey enthusiasts.

GLOBAL DIGITAL MARKETING CAMPAIGN FOR LUMINEX

In support of the acquisition between Diasorin and Luminex, I developed a global campaign to enhance visibility across global markets, improve lead generation efforts, and implement a messaging framework for increased continuity between the two brands.

I Implemented strategic automation workflows, created custom landing pages, optimized customer journeys for each business portfolio and product line’s unique audience demographics, and improved online visibility through technical SEO.

Results: Increased campaign engagement by 35%, reallocated 25% of the budget to high-performing channels, and boosted lead conversions.

Luminex SEO Improvements for New website

Luminex Custom Landing Page for Optimization and enhanced visibility

REBRANDING INITIATIVE FOR AISLE AHEAD

The objective of this campaign was to reposition and enhance the brand to align with organizational changes and values and expand market reach. I managed website redevelopment for both Aisle Ahead and BigOven, refined messaging, app store updates, and created cohesive branding materials and collateral.

Results: Achieved a significant increase in brand awareness, reflected in a 28% growth in website traffic and engagement in the 3-month launch analysis report.

MARKETING PARTNERSHIPS

Driving Engagement Through Strategic Collaborations

I have successfully developed and executed impactful marketing partnerships with national organizations to enhance engagement, elevate brand exposure, and create meaningful connections with target audiences. My work in this area encompasses a range of initiatives, including:

On-Site Activations: Designed immersive experiences with product demos and exclusive behind-the-scenes access to engage customers and fans.
Commercials and Ad Placements: Secured premium advertising slots with compelling commercials to maximize visibility and reinforce brand messaging.
Event Promotions and Giveaways: Led event campaigns using sponsorships, giveaways, and contests to amplify reach and audience loyalty.
Cross-Promotions: Executed initiatives with partners to expand shared audience touchpoints and achieve mutual benefits.
Unique Customer Experiences: Delivered VIP meet-and-greets, behind-the-scenes access, and tailored offers to build emotional connections.
Measurable Outcomes: Evaluated campaign success using KPIs like increased traffic, conversions, and brand awareness.

Through these efforts, I’ve demonstrated the ability to strategically manage partnerships, ensuring alignment with overarching business goals while maximizing the return on investment for all stakeholders involved. This approach has consistently strengthened brand equity and expanded the organization's reach into new and existing markets.

Partnership Portfolio